VF Outdoor is a holding company for large brands like The North Face, Vans, Timberland, and Smartwool. Their Appleton location provides customer service to people buying their branded products.

Grow the online VF community

Showcase VF culture to use for future hiring campaigns

Utilize social media tools to push for seasonal hiringDescription text goes here

VF Outdoor’s social media objective is to create a positive impression of their company culture so that when it comes time to hire seasonal employees for their holiday rush, candidates are already familiar with the company and people they’d be working with. Alex was presented with the challenge of drawing an enticing link between working for customer service and raising excitement about the lifestyle that their brands promote.

Communicated important company updates

1,000+ Published Posts (across all platforms)

Video campaigns on VF culture & ethos

Awareness campaigns targeting potential candidates

VF Lifestyles video campaign

Driving prospects to the VF Careers website.

VF Outdoor Net audience growth of 2,402 followers since services began (across all platforms)

183,699 people reached through Facebook advertising