Dale Gas & Oil is a convenience store/gas station that also specializes in providing quality customer service to it’s propane customers around central and eastern Wisconsin.

Establish and grow the Dale Gas & Oil social community

Build brand loyalty and trust

Educate the audience about propane and safety

Establish Dale Gas & Oil as a big industry expert with a small town friendliness

Dale Gas & Oil’s target audience is limited mostly to the geographical region that they serve, and it’s comprised mostly of individual people and their families. The main challenge that was presented was how to make the concepts of gas and oil interesting enough to get people to follow the social pages.

Postings centered around propane facts and safety to educate the audience

Convenience store postings about rare/new products

Community-centered communication that focuses around people/events of interest

Video campaigns that centered around profiles of the drivers so that the locals can get to know the workers

Net audience growth of approximately 1,000 people in the first 3 months of postings

Over 100,000 people reached through the Facebook advertisement of one video campaign